Advertisement

Target Audience: Runners (both men and women)

Why Clio chose that: Because the bench is a sign for runners to keep on running instead of resting (there's no seat)

-Elements
Symbolism: Nike Symbol
Body-Language: No person in the advertisement
Camera Angles: The position of the camera angle is in front of the item and in the corner of the item.
Special Effects: Removal of the bench seat.
Lighting and Colour: There are light colors such as light brown and there's green grass as the backround.
Beauty and Social Standing: None
Layout and Graphics: There is writing in front of the bench which says 'run' to people passing by.